Privacy Policy
Last updated: December 2025
Ultimate Workout (“Ultimate Workout,” “we,” “us,” or “our”) is committed to respecting and protecting your privacy.
This Privacy Policy (“Policy”) explains how we collect, use, share, and protect your personal information when you:
Visit our website (the “Site”),
Visit our studio locations, and
Use any of our services, tools, products, features, events, or communications (together, the “Services”).
By using our Services, you agree to the practices described in this Policy. If you do not agree, please do not use the Services.
We may update this Policy from time to time. When we do, we’ll change the “Last updated” date above. If we make material changes, we’ll provide additional notice where required.
1. Information We Collect
“Personal Information” means information that identifies you or can reasonably be linked to you. We collect it in the following ways:
1.1 Information You Provide to Us
We collect information you give us directly, such as when you create an account, book a class, sign a waiver, contact us, or make a purchase.
This may include:
Account & Contact Information
Name, email address, phone number, mailing address, date of birth, and password.
Scheduling & Membership Information
Details needed to book classes, purchase class packs or memberships, or attend events. This may include limited health/fitness information you share with us so we can help determine if certain activities are safe for you.
Payment Information
Payment card details and related billing information (such as billing address and name on card).
Note: payment information is processed and stored by our third-party payment processor; we do not store full card numbers.
Voluntary Information
Information you choose to share, such as survey responses, newsletter sign-ups, reviews, social media messages, or job applications.
1.2 Information We Collect Automatically
When you use our Site or other online Services, we automatically collect certain information, including:
Usage Data
Pages you visit, classes viewed or booked, features used, links clicked, and time spent on the Site.
Log & Device Data
IP address, browser type, device type, operating system, access times, referring/exit pages, and error or crash data.
Cookies & Similar Technologies
We use cookies, pixels, and similar tools to remember your preferences, help keep your account secure, personalize your experience, and analyze how our Services are used.
(See Section 5 – Cookies & Tracking Technologies below for more details.)
1.3 In-Studio Information
When you visit one of our studio locations, we may collect:
Check-In & Usage Data
Studio location, dates/times you attend classes, membership status, and classes or sessions you book.
Security Cameras
We may use security cameras in common areas for safety, security, and loss-prevention purposes. These cameras may capture your image or likeness.
1.4 Information from Third Parties
We may receive information about you from third-party services, such as:
Booking platforms (e.g., class-booking apps or aggregators you use to schedule classes),
Payment processors,
Marketing or analytics providers, and
Social media platforms, if you interact with us there.
We treat this information in accordance with this Policy once we receive it.
2. How We Use Your Information
We use your Personal Information for the following purposes:
To Provide and Maintain the Services
Create and manage your account
Let you view, book, and attend classes
Process payments and manage memberships
Provide customer support
To Communicate with You
Send service-related messages (class confirmations/cancellations, account notices, billing updates, policy updates)
Respond to your questions and support requests
Marketing & Promotional Communications
Send updates about new classes, events, promotions, and offers we think may interest you
You can opt out of most marketing emails or texts at any time (see Section 4 – Your Choices).
Research, Analytics & Service Improvement
Analyze how our Services are used
Improve class offerings, user experiences, and studio operations
Develop new features and services
Safety, Security & Enforcement
Detect, prevent, and respond to fraud, abuse, or other illegal activities
Enforce our Terms of Service and other policies
Legal & Compliance
Comply with applicable laws, regulations, and legal obligations
Respond to lawful requests from courts, regulators, or law enforcement
We will only process your Personal Information where we have a lawful basis to do so under applicable law.
3. How We Share Your Information
We do not sell or rent your Personal Information to third parties. We may share it in the following situations:
3.1 Service Providers
We share information with trusted third parties who perform services on our behalf, such as:
Payment processing
Website hosting and maintenance
Email/SMS delivery
Analytics and performance monitoring
Customer support tools
Security and fraud prevention
These providers are only permitted to use your information to perform services for us and are required to protect it.
3.2 Within Our Business
We may share information among our corporate entities, studios, and affiliates as needed to run our gyms and Services.
3.3 Business Transfers
If we are involved in a merger, acquisition, sale of assets, reorganization, bankruptcy, or similar event, your Personal Information may be transferred as part of that transaction. We will notify you where required and explain any choices you may have.
3.4 Legal Requirements & Safety
We may disclose information if we believe it is reasonably necessary to:
Comply with a law, regulation, legal process, or government request
Enforce our policies or agreements
Protect the security and integrity of our Services
Protect the rights, property, or safety of Ultimate Workout, our staff, members, or the public
3.5 With Your Consent
We may share your information for any other purpose disclosed to you at the time of collection, with your consent. You may withdraw that consent at any time, but this will not affect processing that has already taken place.
4. Your Choices
You have options regarding how we use and handle your information:
4.1 Account Information
You can log in to your account (or contact us) to review and update certain account details such as your name, contact information, and preferences.
If you choose not to provide certain information, you may not be able to use some features of the Services.
4.2 Marketing Communications
Email: You can click “unsubscribe” at the bottom of any marketing email.
Text/SMS: You can reply STOP to any marketing SMS or follow the instructions in the message.
We may still send you non-marketing, service-related communications (for example, about your bookings, account, or policy changes).
4.3 Cookies
Most web browsers let you control cookies through their settings. You can choose to block or delete cookies, but some features of our Services may not work properly if you do.
5. Cookies & Tracking Technologies
We use cookies, pixels, and similar tools to:
Remember your preferences and settings
Keep you logged in and your account secure
Understand how people use our Site
Improve performance and user experience
You can adjust your browser settings to refuse cookies or alert you when cookies are being sent. For more information, visit resources like www.allaboutcookies.org.
Some third-party analytics and advertising providers (such as those participating in the Digital Advertising Alliance or Network Advertising Initiative) offer their own opt-out tools for interest-based advertising.
6. SMS & Text Messaging
If you choose to receive SMS/text messages from us (for example, for class reminders, scheduling updates, or promotions):
We will collect and store your mobile number and any related preferences.
Message and data rates may apply, depending on your mobile plan.
Message frequency may vary (e.g., reminders, schedule changes, or promotional offers).
You can opt out at any time by replying STOP to a message or contacting us (see Section 9 – Contact Us).
We do not sell or share your mobile number with third parties for their marketing purposes.
7. Third-Party Services & Links
Our Services may contain links to third-party websites, apps, or services that we do not control. If you click those links, you will be subject to their privacy policies, not ours. We encourage you to read their policies carefully.
8. Security
We take reasonable technical and organizational measures to protect your Personal Information from unauthorized access, use, or disclosure.
However, no system is completely secure. Please help keep your account safe by:
Using a strong, unique password
Keeping your login credentials confidential
Notifying us immediately if you suspect unauthorized access to your account
9. Children’s Privacy
Our Services are not intended for children under the age of 13 (or the age of majority in your jurisdiction). We do not knowingly collect Personal Information from children without appropriate consent.
If you believe we have collected information from a child without consent, please contact us so we can take appropriate action.
10. Data Retention
We keep your Personal Information only as long as reasonably necessary to:
Provide the Services
Fulfill the purposes described in this Policy
Comply with legal, accounting, or reporting obligations
Resolve disputes and enforce our agreements
When we no longer need your information, we will delete or de-identify it, unless we are required by law to keep it for a longer period.
11. Your Rights (Where Applicable)
Depending on where you live, you may have certain rights related to your Personal Information, such as:
Accessing or requesting a copy of your information
Requesting correction or deletion
Objecting to certain processing or requesting restrictions
Withdrawing consent (where processing is based on consent)
To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding.
12. Contact Us
If you have any questions about this Policy or our privacy practices, or if you’d like to exercise your rights, please contact us:
Ultimate Workout
5173 S. University Dr., Field of Flowers Plaza, Davie, FL 33325
Phone: [954-472-9440]